What makes one movie stand out from another is not that it is the only zombie slaying, Bigfoot, romance, crime drama, it that when you create your story, it is your zombie slaying, Bigfoot, romance, crime drama. When you make it your story it becomes as unique as you are. The demented elves like to create new styles from old structures. An example would be, when challenged to write a Haiku poem, this poet wrote it about being hung over. Not exactly award winning material, but it brought a smile to a few faces. This isn't always going to get you the big bucks (OK, so it will most likely never get you the big bucks), but maybe by trying something different you might find your own voice. It is your own voice that makes or brakes your story. Once you find your own voice, keep working on it. The great story will sell, but first you need to find it.